I've always been creative, and I think that's why I enjoy making fonts so much. The first official Twitter logo was a refreshing change from the pre-launch version. One that’s based on Franklin Gothic might break a lot of those expectations.Hey there! I'm the creator of . The Twitter font is available for download at no charge from this site. I think maybe users have certain expectations for which type designs they will see on screen. It’s usually something very geometric you can think of Google’s proprietary font.

Chirp for Desktop is a special type of software that allows Twit. It bucks the trend among a lot of tech companies that, when they are rebranding, they will always try to come up with a totally new design, not based on a past design. Chirp latest version: Free Software for Twitter Users. Probably even people who wouldn’t necessarily be able to look at the font and tell you the name of it still recognize that it kind of reminds them of a magazine or a newspaper from when they were little. If you look at old Time magazines, you’ll see it all over the cover.

That was a font that was very often used in newspaper headlines and magazines especially. I would say that this font does have kind of a midcentury feel, because it’s based on Franklin Gothic. Is there anything about this font that might make it suitable or unsuitable for tweets in particular? So when people say that they find the new letters more difficult to read than before, my first assumption would be that that’s only because they’re so used to seeing Twitter’s previous default font. For example, in the Middle Ages, people found Gothic lettering to be extremely readable, right? The human brain is flexible enough that it can learn how to read any kind of script, and then when you try to present it with one that’s differently designed, it will find that challenging. What people find readable tends to be more cultural and experience-based than anything. As per Twitter’s January 2021 blog post ‘Imperfect, by Design’ penned by Global Executive Creative Director Donna Lamar, the choice to implement Chirp across verticals was because the font. In terms of readability, I would say that typeface readability is not really an exact science at all. They changed the spacing ever so slightly and changed the square dots over i and j, and then the period and comma to be circular. The font that they’re calling Chirp is extremely similar to GT America, which is itself based on Franklin Gothic. Aaron Mak: What were your first impressions of the Chirp font and initial complaints about its readability?įredrick Brennan: Back in January, how it was announced was that Twitter had commissioned this bespoke font.

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